Check Out Success Stories

300% Increase In Quality Of Student Leads Through Precise SEM & Social Media Campaigns

Top Challenge :

Before 2015, BIMTECH had relied heavily on the traditional marketing methods such as newsletters, billboards, flyers, and newspaper print ads.

Of the many other challenges they faced, these were the top three challenges, a) stagnant enrolments, b) improper quality of students leads c) weak brand positioning.

Strategy :

As our prestigious client of 4+ years, FMA Digital has been strategically aligning all digital marketing activities to strengthen BIMTECH brand across the student journey. Right from creating the right marketing persona and in-depth competitor analysis to highlighting key facets of BIMTECH: vast alumni base, vibrant campus life, stellar placement records, learning & pedagogy, student exchange programs and more.

Results :

  • 300% increase in quality leads
  • 72% increase in paid form submissions
  • 172% growth rate witnessed across all social media channels
  • 365% increase in overall search engine visits
  • 329% growth in number of visitors on the web portal

70% Year-OnYear Increase in Quality Of Student Leads Using Alumni Advocacy, Portal Engagements and Google Ads

Top Challenge :

SIBM Hyderabad mostly relied on traditional media ads for registration of SNAP Test. Being a new Institute established in 2014, it was not getting required number of applications registering for SIBM-Hyderabad though SNAP due to brand visibility and Preference of other B-Schools.

Strategy :

FMA Digital has brought more creativity and acumen by leveraging power of personas, digital marketing, remarketing at the pre-admission stage, with a focus on attracting right applicants from other Tier 2 and Tier 1 B-schools to SIBM Hyderabad.

Results :

  • 73% increase in applications diversion by Google Ads and Direct links
  • 1500% increase in referral visits from education portals
  • 148% growth in number of visitors on the web portal

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Your one-stop solution for all your 2021 admission marketing

Here is how we help brands reach their marketing goals

High ROI SEM campaigns
Powerful video stories
Impactful social media campaigns
Compelling content
Stellar Websites
SEO & Voice Search
Institution Branding
Strong Online Reputation Management

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